ANNA LUKINS
Entrepreneur, COO, AI Strategist & Leadership Coach
Strategic thinker meets operational wizard, who thrives in spaces where tech, business development and creativity meets. - She specializes in scaling companies, integrating AI into daily operations, and building high-performing teams. Whether it’s launching a new consumer brand, growing an agency, or guiding startups toward sustainable growth, Anna turns vision into action, every single day.
capabilitieS
Team size: 4-16 people
Industries: eCommerce, D2C, Retail, Lifestyle, Creative Agencies, Tech.
Skills: AI Integration, Operational Scaling, eCommerce & Marketplace Growth, Branding, Business Transformation, Go-to-Market Strategy, Fundraising, Team Building.
current roles & projects
COO, SoScale Media: – Driving the scale-up from 10M SEK to 20M+ SEK in revenue. Leading all operations, team development, and AI implementation at this creative performance agency.
Chairman of the Board | Operational investor, Saltcore AB – Building an electrolyte brand from the ground up. First two ready-to-drink products launch September 2025.
Chairman of the Board | Operational investor, FakeAI AB – Creating a network of AI specialists helping companies integrate AI in real, scalable ways – from content creation and database optimization to custom-built GPTs, automations and tailored software set-ups.
Business consultant & Coach, A.Lukins AB – Advising founders and teams on growth strategies, operational efficiency, and entrepreneurial mindset, drawing on a decade of experience scaling brands across multiple industries.
“anna is a people’s person with an excellent strategic mindset and an instinct for business opportunities ”
— Sophie Smirnakos, Salomonsson Agency
ANNA’S WHY:
“Expanding horizons by challenging the boundaries of what opportunities and people can give.”
SUPERPOWERS
Turning Vision into Reality
Anna has a natural ability to take big ideas and transform them into practical steps that move businesses closer to their long-term goals.
Operational Wizardy
Magic happens when challenges are not seen as obstacles, but as chances to make something extraordinary. This is Anna’s talent for transforming even limited resources into something special.
Navigating Growth
There is a difference between managing a ship and steering it. Through her leadership, Anna creates environments for both individuals and businesses to thrive, thanks to her long developed understanding of people.